If you haven’t heard of Charles Heflin’s SEO202.com, then your brain will probably fry from all the information on generating traffic.
But a new free report shows a strategy that combines Pay-Per-Click and SEO together to beat other websites competing for the top rankings in Google’s search engine results.
And it’s no brain surgery.
In his free report “The Plan”, Charles Heflin gives a step-by-step guide to his “PPC/SEO Success Formula” that will allow you to dominate the search engines.
Here’s a step-by-step break down of the strategy:
1.Create a landing page that is centered on the broadest keyword that is related to your business. For example, you may pick the keyword “MLM”. You’ll also want to include synonymous keywords on that page (“business opportunity”, “network marketing”, etc.).
2.Set up tracking for your webpage. You can use Google Analytics, and “conversion tracking” on your Google AdWords account.
3.Set up a temporary AdWords campaign on Google, and bid on the broad keyword that you picked related to your business webpage. Place the link to your webpage on your ad.
4.Run the pay-per-click campaign on AdWords for at least 24 hours, or until you have enough traffic to know exactly which specific keywords generate the most traffic.
5. Evaluate your “effective PPC keywords”. After running your broad campaign for at least 24 hours, you’ll get a good idea of which keywords people used to arrive at your site and opt-in.
If you’ve set up your conversion tracking correctly (step 2), then you’ll know exactly which keywords work best.
6.Start categorizing your “effective PPC keywords” into their own silos on your website.
For example, you may find that “MLM Opportunity” is a keyword that’s generating traffic and leads for you. You’ll then want to create a silo structured website, in which one of your “silos” is centered on the keyword “MLM Opportunity”.
You can then create more ad groups on your AdWords campaign using these effective keywords to find longer tailed keywords that produce results. You’ll get an idea of how to title your silos, so people searching on Google will quickly find your website.
The goal is to set up a Silo structured website, which Google absolutely loves and will rank high on the search index. A well silo structured website is easy to create, and will earn you top spots on search engines every time.
Charles Heflin refers to effective keywords as your “money keywords”. Using these keywords in your silos will produce opt-ins, leads, and more money for you.
It’s a powerful strategy for free leads in a highly competitive market. You can learn more about it in detail through Heflin’s website. (He’s currently offering a training course for FREE).