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How To Ensure More Auto Dealer Leads?

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Are you still using print media and billboards to draw the attention of prospective leads for your auto dealership business? Do you want to target auto dealer leads in more numbers? Do you want to give your website an edge over the competitors in driving car dealer leads? Then you need to revise your present marketing strategy.

It is well known that car buyers are very particular about their choice and preference. They always look for suitable dealership conditions and it is really difficult to grab on such auto leads. Though interested buyers always like to visit a car dealer physically before making a purchase, it is the online stores that get precedence over offline stores when it comes to find more options. The car buying process was never so simple before the arrival of internet age. Since more than half of the buyers are now using internet to purchase vehicles the dealership owners need to target the online world for tapping into growing number of auto dealer leads.

To build up a regular source of car dealer leads, every auto dealer business should have a suitable marketing strategy in place. It should comprise of organic SEO, Email marketing, PPC and effective social media marketing so that grabbing quality auto dealer leads and staying ahead of the competitors won

ReachLocal Launches ReachSEO to Increase Visibility, Leads and ROI for Local Businesses | Business Wire

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WOODLAND HILLS, Calif.–()– (NASDAQ:RLOC), a leader in powering local online marketing for

small-to-medium sized businesses (SMBs), today announced .

The new offering helps SMBs drive more organic search trafficto

their websites powered by ,

a marketing automation platform designed specifically to convert those

visitors into leads and sales. ReachSEO leverages industry

best-practices in local SEO and ReachLocal’s deep proprietary data on

keyword effectiveness gained through its decade of experience building

highly effective SMB paid search marketing campaigns.

Combined, ReachSEO and ReachEdge provide SEO, a smart website and lead

management that all work synergistically. The result is enhanced organic

visibility, brand footprint and reputation; an increase in visitors and

targeted conversions; and insights into which marketing channels

generate the most customers. In addition, this combination enables

customers to know exactly which calls, emails and forms come directly

from their SEO efforts.

“Many SMB websites we see are out-of-date and not optimized on search

engines, social media and business directories for discovery by

consumers. Without that optimization, businesses are missing the reach

needed to increase contacts and transactions,” said Chief Product

Officer of ReachLocal, Kris Barton. “Together, ReachSEO and ReachEdge

provide an integrated, symbiotic offering that drives SMB visibility,

and conversions, making ReachEdge more powerful than ever

before.”

</p>

<p>

<b>Integrated for Enhanced Visibility, Conversions</b>

</p>

<p>

ReachSEO uses best practices for search engine optimization and includes

the following features:

</p>

<ul>

<li>

<i>Keyword identification and optimization</i>–ReachLocalworks with SMBs to identify top keywords, apply them to existing

content and optimize websites.

</li>

<li>

<i>Content optimization and publishing</i>– ReachLocal creates

original content, such as custom infographics and blog posts, and

publishes and syndicates that content.

</li>

<li>

<i>Social media integration</i>– ReachLocal works with clients

to set up and optimize their presence on Yelp and Foursquare as well

as Facebook, Twitter, and Google+.

</li>

<li>

<i>Local SEO </i>– With ReachSEO, clients gain an on-site location

page optimized for local search.

</li>

<li>

<i>Reporting and Analytics</i>– Detailed reports provide

clients with information on captured leads and ReachLocal SEO agents

with details of program optimization. Lead tracking and lead reports

let clients know which calls, leads, and customers come from SEO,

allowing them to better measure their ROI.

</li>

</ul>

<p>

<b>Pricing and Availability</b>

</p>

<p>

ReachSEO is available immediately in the US to businesses using the

ReachEdge marketing automation platform, with two service levels: and . Both levels offer keyword research and optimization, onsite

content creation and publishing, social media syndication, optimized

maps and local listings and ongoing review and maintenance. The ReachSEO

Core service, which provides one blog post per week and two topic pages

every six months is $999 per month for six months, with a six month

minimum. ReachSEO Pro, which offers two blog posts per week and four

topic pages every six months is $1,499 per month for six months, with a

six month minimum. ReachLocal sales professionals can help SMBs

determine which program will best help achieve their goals.

</p>

<p>

<b>About ReachLocal, Inc.</b>

</p>

<p>

ReachLocal, Inc. (NASDAQ: RLOC) develops <a rel="wpi" target="_blank" title="Marketers Still Struggling To Get Content Marketing Results …" href="http://adage.com/article/btob/marketers-struggling-content-marketing-results/294138/">online marketing</a> and

transaction solutions that power local commerce for SMBs, from lead

generation and lead conversion to booking and buying. Our global

distribution network includes local Internet marketing consultants and

service professionals, along with select third-party agencies and

resellers, across 5 continents. ReachLocal is headquartered in Woodland

Hills, Calif. Subscribe to ReachLocal’s free

to receive news, tips, and other online marketing insights.

For more information about ReachLocal, visit ,

follow us at ,

or email info@reachlocal.com.

Top 5 Internet Marketing Mistakes Schools Make

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Let me begin by mentioning that I have been doing Internet marketing for secondary schools’ websites for more than 6 years. Recently, it has become increasingly common to see schools making some very serious mistakes in regards to Internet marketing. For instance, it is common to see schools using some sort of lead generation company to boost their leads.

These lead generation companies may seem convenient, but they often use unethical methods to produce bad quality leads for the school. Observing these unethical methods and the problems arise from them, as well as seeing other easily avoidable pit falls prompted me to write this article about the top 5 mistakes that schools make with regards to Internet Marketing.

1. Out of convenience, schools often hire the same company they purchase leads from to perform SEO services as well. This presents a terrible conflict of interest and might be the biggest mistake you can make since the company you are hiring is actually your biggest competitor for the keywords you would like to rank for. If they are selling the school leads, it is naturally in their best interest to outrank the school

Be a savvy broker through effective online strategies.

Posted by | Buy SEO Leads, Exclusive SEO Leads, SEO Leads | No Comments

For most Real Estate professionals the business climate has changed

dramatically. Whereas for several years, simple presence in the field

was a license to be successful and earn a significant living, today a

much better strategy needs to be utilized, just to stay on the playing

field.

In an e-commerce environment the focus or goal of a website is

encouraging the site visitor to buy something. Since that approach is

not likely to work for real estate transactions, the most critical

objective is to capture the contact information from a visitor so that a

pipeline of prospects can be developed. While the gist of this article

is about utilizing the Internet to help locate qualified prospects

(buyers or sellers), I think it’s also important to mention that

leads arising from the web will still need to be worked effectively.

Building a pipeline begins with attaining both a phone number and

an e-mail address from someone. If you have a traditional

program in place, then a street address is vital as well. While direct

mail can still be of value, e-mails can be powerful, better targeted and

less expensive. For example, by grouping your prospect base into

categories (like single family vs. condo buyers or buyers vs. sellers),

you can send out e-mails that are tightly aligned with someone’s

interests. You will experience a much better response rate by segmenting

in this manner.

Here are a few more ideas to boost the effectiveness of your

website / online lead generation efforts.

Take advantage of the two main opportunities on Search Engines:

Search Engine Optimization (SEO) and Search Engine Marketing. SEO, also

know as Organic or Natural Search is the process by which a site is

designed to be aligned with the algorithms of the engines. Key

ingredients include robust content, search engine friendly architecture

and effective linking strategies. Each major search engine has a Paid

component to their search results as well. This involves paying for site

visitors on a “per click” basis. There are a series of

variable that need to be considered when starting a campaign. These

include keyword selection, geography (where do you want your listing to

show up), bid strategy (how aggressive do you want to be? What is your

budget?, etc.).

Keep the content on your site fresh, accurate and robust. For

example, it’s a big turn-off to arrive at a site with inaccurate

information or links that don’t work. Create a compelling reason

for someone to search for properties on your site, rather that just

going to realtor.com.

Honor channel preference–By that I mean make it as easy for

someone to contact you via e-mail as by telephone. Prompt follow-up is

also critical. Make sure you get back to them before they have a chance

to reach out to a competitor. And as already mentioned, get complete

information from each person so that you can maintain multiple contact

points with them.

Utilize a contact management program. There are a number of these

programs on the market today that will allow you to keep in close

contact with those who warrant it, schedule others for contact later on,

and also parse the database for mailings (as described above).

Study competitor sites. Although most sites have similar

attributes, especially ones that are template driven, others are unique

with varying degrees of professionalism, While a template site is okay,

it has limitations from both a design standpoint and from a Search

Engine Optimization perspective. Many realtors have sites through the

companies that they are representing (Prudential, Century 2 l, etc.) and

also have another site that allows greater flexibility and opportunity

for differentiation.

REALLY IMPORTANT–If you send an e-mail to your database and you do

it in one bulk e-mail, make sure that you Blind CC all of the

recipients. I received an email recently from the developer of a new

community. The e-mail was sent to 200 + individuals who had requested to

be on the mailing list.

The person who sent it out didn’t Blind CC everyone, and the

entire list saw each other’s names. Besides the negative

credibility impact for the developer, it was likely a bonanza for the

handful of other realtors in town who were on the list themselves.

There is no question that this is a challenging time for most

people associated with the real estate industry, including homeowners

who are trying to sell their properties.

The factors that fueled the market on the way up, along with the

ones driving the downturn are out of the control of any individual.

What remains in your control is the lead generation and follow-up

process.

Hard work, strong organizational skills and a willingness to

embrace e-mail / the internet, are important ingredients to attaining

impressive results in a tougher marketplace.

BY ANDREW WETZLER PRESIDENT, MORE VISIBILITY

SEO for Real Estate: Writing Meta-Tags for Keyword Optimization

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Meta-tags aren’t often a conversation topic anymore, but in the earlier days of the Internet, especially prior to the domination of the search engine market by Google, meta-tags were one of the most important tasks an SEO copywriter performed.

Nowadays, there is some conflicting advice about whether or not meta-tags should be used.

There are some people that say to ignore them because Google may not use them anymore when indexing your site.

My SEO copywriting firm still writes them for clients and doesn’t bother debating their relevance. Here are three reasons your copywriting shouldn’t both debating, either, and should just get to the ranking business!

3 Reasons SEO for Real Estate Should Include Meta-Tag Copywriting

1. Search engines other than Google exist, and are used, by prospective home buyers. I know, hard to imagine someone might still use Dogpile, or Yahoo or even whatever Microsoft calls their search engine this month. But they do, and if you simply ignore the entire rest of the search in every way but one way, let meta-tag copywriting be that one way.

2. Google, and other search engines, no longer reveal their exact practices regarding indexing and ranking. Anyone claiming to know exactly what “the big G” or any other search engine specifically uses to determine your place in SERPs (search engine ranking pages) shouldn’t be trusted. That information is no longer shared because of rampant ranking manipulation. The search engines are trying to keep ranking honest by letting the cream rise to the top.

3. Meta-tag copywriting is part of a larger overall strategy of SEO for real estate. It isn’t just about adding some HTML code, it is about having some focus. You want to be certain that you’re targeting the correct keywords and that you’re properly focusing on them. Using meta-tags means that you’re clarifying that focus.

Beyond SEO, meta-tags also dictate the title of a page in a user’s browser and any print-outs of your pages.

Now you know why meta-tag copywriting is important for real estate SEO, so let’s get down to the details on how to write meta-tags.

5 Steps to Writing Your Meta-Tags to perform SEO for Real Estate Websites

1. Do keyword research to find geo-targeted keywords that represent your target market, ie, people who would actually list or buy a home with your professional services as a real . Real estate is local, local, local. Why wouldn’t your keywords be local as well? Geo-targeting your keywords means finding the keywords that represent the local buyers and sellers that can and should be finding you in search engine results.

2. Whenever you create a new page on your website or a new post on your blog, define one goal and one one call-to-action for that page or post. Every website page and blog post is an individual page on your site. For the clearest writing and the highest conversion rate, this means focusing on one goal and one call to action.

3. Determine where in your sales process and sales funnel the page or post fits and create relevant links with anchor text. As a real estate agent, you are probably trying to grab newsletter subscribers with your pages and blog subscribers with your posts. As you write a blog post or a webpage, ask where that page or post fits into your overall scheme of getting them to your subscriber list. Create a clear path to that conversion.

4. Optimize your copy with your chosen keyword. However, do not keyword stuff your copy. A good way to check your keyword density and to ensure you aren’t creating keyword-stuffed drivel is to use a keyword density tool. My favorite tool is offered by colleague Jennifer Mattern on her blog All Freelance Writing. It shows keyword density and highlights your selected keywords throughout your copy so you can see if you have used too many keywords and stuffed your copy. SEO for real estate should always use “white hat” techniques. That means following and not manipulating the rules of search engines. “Black hat” manipulative could remove your site from search engine results and greatly damage your business.

5. Write your meta-tags and place them in the

section of your HTML code. If you aren’t comfortable working with HTML, you can search for “meta-tag generator” and find some great, free tools to code your meta-tags. If you are using WordPress, you can use the All-in-One SEO plug-in to insert your meta-tags.

Meta-tags may or may not be relevant to Google, but they are part of good SEO for real estate websites. Try using geo-targeted, relevant keywords you optimize each page and post for, and you’ll see the benefits of meta-tag copywriting when your website traffic is high-quality leads that convert to commissions.

If meta-tag copywriting is clearly relevant to your SEO for real estate but still feels like Greek, consider hiring an SEO firm that specializes in the real estate industry

3 Reasons it is Wise to Buy SEO Leads

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Before you purchase simply any leads, learn when you purchase Search Engine Optimization leads why quality greatly matters.
According to a recent Gleanster study, about 50 percent of leads are just not ready to purchase. So what good is an inconsistent lead with a mixed emotion in regards to buying your services or products? In the long run, it is not very good at all is what. The same Gleanster study also found that just about 25 percent are worthy enough to be even sent to your sales team to close. That is because of the 50 percent that were prepared to purchase half of those leads will change their mind for one reason or another. Indeed, it sure makes purchasing that is lead seem like a fickle matter when all is said and done.

Nonexclusive

Buy Exclusive SEO LeadsWhy would a business ever spend money on a lead that wasn’t exclusive to their business? In essence, buying nonexclusive leads is almost like throwing the moment to half the leads which you buy them.

Confirmed/Vetted

A MarketingSherpa study found that fewer than half of all companies actually even verify whether or not a lead is valid and active before they send it down the pipeline for their sales team.

Nurtured/Ready to Shut

When you choose to buy SEO leads from us, they are yours and only yours. These are the best leads you can get because they fulfill with the industry standards that are biding, are vetted, active, verified, exclusive and nurtured. Essentially, they are prepared for the deal to close. We want to think that these associated components do not just allude to our common mutual successes, but also to the quality of our leads after the fact.

SEOGROUP Launches MySiteAuditor.com, a Lead Generation and Sales Tool for Digital Marketing Agencies, SEO, and Web Design Firms.

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Chicago, Illinois (PRWEB) December 17, 2013

SEOGROUP launches “MySiteAuditor”, a white-label website audit tool that can be easily embedded on any digital marketing, SEO, web design, or online PR agency's website to help generate more leads and sales.

How It Works

1. Create an account and login (Try the 30 day trial)

2. Upload agency logo, colors, and contact info

3. Generate and copy the snippet of code provided

4. Paste the snippet of code on any digital marketing website

5. Get email notifications (with contact info) of new leads who use your website audit tool

Instead of expecting website visitors to fill out a contact form or call a phone number, MySiteAuditor lets website visitors instantly audit their own website for free and compare it to high ranking websites, if they enter their name, email and phone number. The audits are ready in about 45 seconds, can be instantly downloaded or printed, and include over 50 critical SEO checks, based on Google's search algorithm

In addition to leads, MySiteAuditor also increases sales by giving sales people a quick and detailed 9-page SEO audit of any prospective client's website compared to higher ranking competition. Sales people can show prospects every single thing high-ranking competition is doing on their website that their prospect is not.

Key Features:

  • MySiteAuditor is easily white-labeled and embedded on any website (takes 2-3 minutes!)

  • MySiteAuditor is free for visitors but requires their basic contact info
  • Instant email notifications with prospects contact information
  • Organize and save audits
  • All audits are downloadable and printable
  • MySiteAuditor audits individual web pages for targeted keywords (in addition to entire websites)
  • Comparison tool for comparing to high ranking web pages
  • Audits based on 50+ proven SEO checks of Google's search algorithm
  • Audits and comparison audits are excellent for sales meetings to impress clients

Who is it for?

  • Digital Marketing Agencies
  • SEO Firms
  • Web Design Companies
  • Online PR Agencies

DirectoryM Launches a New Type of Business Directory with Focus on Pre-Qualified Leads and SEO Benefits.

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CAMBRIDGE, Mass., Oct. 11 /PRNewswire/ — DirectoryM, the premier

local online advertising network specializing in helping businesses find

local customers through targeted online advertising, has recently

introduced the next generation in online Business Directories. The new

directory launch delivers an unprecedented level of value to advertisers

in the form of qualified leads.

Launched through online versions of major publications such as

BusinessWeek, Newsweek, Inc.com and the Financial Times, the new

directory user interface is designed to enable business consumers to

find quality services quickly, compare local providers, and contact

companies through an easy-to-use proposal generator, in electricity, machine used to change mechanical energy into electrical energy. It operates on the principle of electromagnetic induction, discovered (1831) by Michael Faraday.  (See example:</p>

<p>http://businessweek.directorym.com/dm/Advertising_Marketing-Boston-d3269.aspx ).</p>

<p>The category-specific online lead forms are viewed as a unique</p>

<p>feature because they allow DirectoryM to pre-qualify each lead</p>

<p>delivered. Once a lead is generated, DirectoryM Customer Care</p>

<p>representatives review the request to ensure it is valid and then</p>

<p>deliver the lead to the ad·ver·tise  
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es

v.tr.
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase . In the 30 days since the launch of

the new directory, the number of leads delivered to advertisers has

increased by 152%.

In addition, the new product launch helps increase the search

engine rankings for the specific categories and cities that the online

directories serve. Advertisers benefit from the lift in rankings with

little or no effort on their end. Improved search rankings are achieved

through a new search-friendly <b>URL</b><br> in full <b>Uniform Resource Locator</b></p>

<p>Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.  schema and the network effect of the</p>

<p>numerous DirectoryM publishing partners, providing an array of highly</p>

<p>indexed business directories.</p>

<p>Blair Heavey, DirectoryM's chief executive officer commented,</p>

<p>"DirectoryM continues to be the trusted online advisor to local</p>

<p>companies by listening to our customers, understanding their needs, and</p>

<p>creating advertising solutions that deliver qualified clicks and leads.</p>

<p>Since the introduction of the new directory interface, there has been a</p>

<p>57% increase in the number of decision makers visiting our clients'</p>

<p>websites in search of business solutions."</p>

<p>The product launch was the result of in-depth advertiser research</p>

<p>and feedback received from DirectoryM's Customer Advisory Council</p>

<p>( See Consumer Advisory Council. ), a group of small business owners that advises the company on

product and market strategy. Stephan Hovnanian, President of Boston area

website design and marketing firm Shovi Web Design and a DirectoryM CAC

member, stated, “I was one of many customers that worked with

DirectoryM to enhance the directory. Thanks to the new features and

format, I have seen a 100% increase in the number of qualified leads

delivered to my inbox.”

according to<br><i>prep.</i><br><b>1. </b> As stated or indicated by; on the authority of: according to historians.</p>

<p><b>2. </b> In keeping with: according to instructions.</p>

<p><b>3.</B>  our most recent Local Commerce Monitor study,</p>

<p>there is a market opportunity for those who provide (Search Engine Optimization, Search Engine Optimizer) See search engine optimization.  services to

SMBs,” commented Matt Booth, vice president and program director,

Interactive Local Media at The Kelsey Group. “Online advertising

solution providers, like DirectoryM, that deliver SEO benefits and have

affiliations with major media properties, are valuable intermediaries

for SMBs that need help in moving their marketing mix online.”

About DirectoryM

DirectoryM is the premier local advertising network specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.  in

helping businesses find local customers through targeted online

advertising. DirectoryM provides small and medium-sized businesses with

an exclusive advertising channel targeting the readers of business and

technology publications such as The Wall Street Journal Online,

BusinessWeek Online, Financial Times, ZDNet and the 42 regional Business

Journals published by American City Business Journals. To learn more

about DirectoryM and its offerings, visit http://www.directorym.com/.

CONTACT: Kerry Metzdorf of Red Javelin Communications,

+1-978-463-2575, kerry@redjavelin.com; or Chris Hill of DirectoryM,

+1-617-777-1383, CHill@directorym.com

Web site: http://www.directorym.com/

Digital Marketing Manager Job Description

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A digital marketing manager profile is relatively new but has a lot of scope for growth, especially since most businesses today are powered by computers and Internet connectivity. As any other marketing manager, digital marketing manager also entails, generating leads, branding and visibility of the product and services. Optimum utilization of the company resources with the help of a marketing team to achieve set goals is the mainstay of their job. As digital marketing encompasses mobile phones, television, radio and the use of social media, applicants with experience are preferred by employers.

If you’re planning to become a digital marketing manager, getting a master’s level education is one of the first things that you will need to do. Having marketing experience in the digital marketing sector will also stand in good stead when you are applying for a manager’s position. A good knowledge of the financial markets and latest trends is one of the important requirements of this job profile. Individuals with good verbal and written communication skills will do well in this profession.

Job Description

Possessing leadership qualities and the ability to manage a team of marketing executives are some of the basic requirements of the managers profile. A digital manager has to conduct team meetings and clearly chalk out a marketing plan along with the performance parameters. Delegating work to the team members and implementing key performance indicator (KPI) parameters is part of their duties. Arranging team building activities and implementing measures to boost employee morale are some of the other tasks that they have to undertake.

They are in charge of designing and developing e-mail newsletters to create awareness and garner visibility for the organization’s products or services. Updating the organization’s website with the latest news like discounts, new services and changes regarding rates and contact details are some of the managers responsibilities. Using social media channels for brand promotion and reaching out to the client in cyberspace is another task of a marketing manager. They are also required to explore mobile marketing options and send out SMS/MMS to generate leads for the sales team.

Conceptualizing marketing ideas and product launches are some of the interesting things that marketing managers are in charge of. Giving presentation regarding marketing initiatives to internal and external clients is the mainstay of the marketing manager. They also have to initiate search engine marketing (SEM) and pay per click (PPC) strategies to achieve marketing goals. Marketing managers knowledge of search engine optimization (SEO) techniques will also be put to test. Identifying new avenues and opportunities for online marketing are some of the other responsibilities of a marketing manager.

There are several business schools and universities that offer a master’s program in digital marketing or master’s in marketing with a concentration on digital media. One of the basic requirements of getting into a master’s program is having a bachelor’s degree in Internet marketing or related fields. Course work for the master’s program will include SEO, SEM, and PPC basics. Other topics like Web analytics, budget management, and advertising basics will be covered.

Salary

The salary ranges from $50,000 to $85,000 per year, plus incentive and bonus. Current economic situation has also affected this job profile but analysts predict better days ahead. National statistics have revealed that an average salary for a digital marketing manager hovers around the $70,000 mark. These numbers are also affected by factors like job location and experience of the candidate. In some cases high salaries which cross the $100,000 mark have also been reported. Geographic location of the job also plays a vital role in deciding the digital marketing manager salary.

The digital marketing manager jobs are expected to rise in the coming years according to business analysts, and individuals with a good understanding of the consumer mentality will do well. The U.S. economy is also showing signs of stabilization, making this an opportune time to enter this field.

How to Write an SEO Proposal

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If you’ve just started your SEO business, one of the challenges you’ve faced or will be facing in the near future is how to write an SEO proposal. I’ve written down my ideas on what a good SEO proposal should contain.

First of all, by the time I make a proposal, I make sure I’ve communicated with prospective clients over the phone or by email to get a feel of what their expectations are. In that way, I’m able to create a proposal customized to their specific situation.

I begin my proposal with an introduction. Although we’ve had prior communication, I take the time to remind them about myself, my company’s mission and philosophy with regards to SEO. I explain that I use only techniques that conform to search engines’ guidelines and steer away from controversial or dubious tactics. Then I go on to explain why I see SEO as being beneficial to their business objectives. Because I’ve done some research into their business, I try to be as specific as possible in citing these objectives.

After the introduction comes the main body of the proposal.

The first component is a site analysis, in which I report to them the status of their website, citing search engine rankings, an assessment of search engine friendliness, technical issues that can be improved, etc. For example, there might be something that’s blocking search engines from indexing the website. I point this out.

After an analysis of their site, I present an analysis of the competition. I can do this because I’ve done research on their competitors and their . This shows them that I understand their objectives and industry.

I then explain the processes, technology and tools I use and describe how I can employ these to optimize their website. For example, I say something like “I can check for whatever may be preventing search engines from completely crawling your site and create content that is easily accessible to the spiders.” I try to use layman’s terms, avoiding as much technical jargon as I can, although this is not completely doable as SEO is, after all, a technical field.

For further demonstration, I present a keyword analysis of terms that they’ve said they want to rank for. I even throw in some terms that we haven’t discussed but may produce good results for them. It’s good to show clients that you’re willing to go an extra mile or two to get the job done.

Basically, what I’m doing here is letting them know what the site needs and what I can do for them. This is one of the trickiest parts of writing an SEO proposal. As many SEOs have learned, there are many prospective “clients” who are just shopping around for free recommendations that they can take and implement themselves or get someone else to implement for them. My aim is to inform my prospects what they can expect from me without revealing too many specifics. So how do I tell my clients what I’m going to do WITHOUT telling them what I’m going to do? Granted, it takes practice to develop this skill, but it can be mastered. Meanwhile how do I convince potential clients that I know my business, if they’re not so far convinced?

Two ways. Case studies and references.

I normally get a positive response when I provide potential clients with examples of before and after scenarios where I helped a client improve his traffic, which converted to more sales, which put him on top of his competition. Then I provide references so that they can verify for themselves. I encourage them to. I, of course, have gotten prior permission from the clients I’m using as reference to do this.

Then I give my rates and terms. I state what a client can expect to get for a certain amount. If there are services that haven’t been discussed but that I can also perform or may need to perform for them, I list these too. I present them with options but try to keep it simple. I also let them know that monthly maintenance work for a retainer fee is available.

And that’s about it, except to lead them to the last step, which I clearly state at the end: “Contact me to discuss this proposal.”

If you’re about to start an seo business then John Roberts’ SEO Business Startup Kit is a perfect solution. It contains a comprehensive 217 page business guide and 80 ready to use contract templates, proposal, forms and documents. Visit for more information